Generate AI Video with Wan 3.0
Native 4K. 30-Second Clips. Synchronized Audio. One Pass.

Wan 3.0 is Alibaba Tongyi Lab's next-generation flagship video model. Generate a full 4K scene with dialogue, sound effects, and music in a single generation — no stitching, no separate audio pass.

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Native Single-Pass

30s

Max Clip Length

6 Shots

AI Director Sequences

9–12

Reference Inputs

Capabilities

What Wan 3.0 Can Create

Eight things that were awkward or impossible before Wan 3.0 — and are now a single generation.

Single-Pass Product Reveals

Opening shot, product moment, and closing beat as one continuous clip with ambient sound and a music bed. No editing timeline, no audio pass, no cut-matching.

Product Ad

Single Pass

Six-Shot Cinematic Sequences

An AI Director sequence with per-shot camera and pacing control. Lighting, wardrobe, and character identity stay locked across every cut instead of drifting.

Multi-Shot

AI Director

UGC-Style Talking Heads

Influencer-format vertical clips with native lip-sync dialogue, room ambience, and natural micro-expressions — the format that dominates short-form feeds.

Lip Sync

9:16

Identity-Locked Spokespeople

The same presenter across separate generation sessions. Identity Lock carries facial structure, styling, and voice from one video to the next.

Identity Lock

Series

Product Photos in Motion

A flat product shot animated into a rotating hero frame with physics-aware light and material response, with the exact appearance held from your reference image.

E-commerce

Image-to-Video

Short-Drama Scenes with Dialogue

Two-character exchanges with separate dialogue tracks, footstep foley, and a scored underlay — four audio layers generated alongside the picture.

Multi-Track Audio

Short Drama

Regional Edits Without Re-Rolling

Change a sign, a garment, or a background element inside a finished clip. Everything outside the edited region stays exactly as it was.

Regional Editing

Extending a Clip Past Its End

Continue an existing 15-second shot out to 30. Motion vectors, lighting, and audio continuity carry across the seam rather than restarting.

Extension

30s

What Is Wan 3.0?

Wan 3.0 — Video Generation Built for Production

Wan 3.0 is the next-generation video foundation model from Alibaba Tongyi Lab's Wan Team and the current flagship of the Wan series. Like earlier versions it is built on the Diffusion Transformer (DiT) paradigm — but Wan 3.0 is the release where the series stops behaving like a research demo and starts behaving like a production tool.

The headline changes are structural, not cosmetic. Clips run up to 30 seconds instead of about 15. Audio — dialogue, sound effects, ambience, and music — is generated inside the same pass as the picture rather than added afterward. Character identity persists across shots and across sessions. And a single generation can carry up to six directed shots. Together those changes remove the stitching and post-production stage that shaped every AI video workflow up to Wan 2.7.

Core Capabilities

What Makes Wan 3.0 Different

Wan 3.0 targets the specific failures that made earlier AI video hard to ship: clips too short to tell a story, audio bolted on in post, and characters that drift between shots.

Native 4K in a Single Pass

RESOLUTION

Wan 3.0 generates at 4K directly rather than upscaling a lower-resolution render. No mandatory second pass, and none of the softening or edge artifacts that upscalers introduce on fine detail like fabric, text, and skin.

Up to 30 Seconds Continuous

DURATION

Double the practical ceiling of Wan 2.7. Thirty seconds is long enough for a complete ad — hook, product moment, and call to action — without stitching clips together and hoping the cuts match.

Synchronized Multi-Track Audio

AUDIO

Dialogue, sound effects, ambient bed, and music are generated inside the same pass as the video. Lip-sync is native rather than aligned afterward, which removes the most fragile step in most AI video pipelines.

6-Shot AI Director

MULTI-SHOT

Describe a sequence and Wan 3.0 builds up to six shots with per-shot control over framing, camera movement, and pacing. Lighting and set continuity are maintained across cuts instead of being re-rolled each time.

Cross-Session Identity Lock

CONSISTENCY

Character consistency now survives beyond a single generation. Lock a face, a spokesperson, or a mascot and reuse that identity across shots and across sessions — the requirement for any branded series or recurring AI avatar.

Multimodal Reference Inputs

CONTROL

Condition a generation on text, multiple reference images (commonly up to 9–12), reference video, and reference audio at once. Enough control surface to hold a brand look, a product, and a voice at the same time.

Physics-Aware Motion

MOTION

Improved temporal coherence and physically plausible movement — weight, momentum, cloth, and liquid behave more predictably. Fewer of the melting-limb and sliding-foot artifacts that mark a clip as AI-generated.

Extension & Regional Editing

EDITING

Continue an existing clip past its original end point, or change one region of a frame without regenerating the whole shot. Iteration stops meaning "start over."

Every Format, One Model

FORMATS

Landscape 16:9, vertical 9:16, and square 1:1 from the same concept, across text-to-video, image-to-video, and reference-to-video modes. One generation model covers the full delivery matrix for a campaign.

Community Reaction

What People Are Saying About Wan 3.0

Early reactions from creators, developers, and researchers who have tested Wan 3.0.

Version Comparison

Wan 3.0 vs Wan 2.7, 2.6 & 2.5

Wan 2.1 through 2.7 each improved quality incrementally. Wan 3.0 changes the shape of the workflow — the output is long enough, loud enough, and consistent enough to ship without a post-production stage.

Three Shifts That Define Wan 3.0

The upgrade from Wan 2.7 is less about sharper frames and more about removing entire steps from the pipeline.

Single-Pass Production

Video, synchronized audio, and multi-shot structure come out of one generation. The stitch-and-sync stage that defined AI video workflows through 2.7 largely disappears.

Identity That Persists

Consistency extends past the session boundary. A locked character can anchor a whole content series instead of a single clip.

Editing Instead of Re-Rolling

Extension and regional editing mean a near-miss becomes a fix rather than a fresh generation. Iteration cost drops sharply.

Feature	NEWEST Wan 3.0	Wan 2.7	Wan 2.6	Wan 2.5
Max Resolution	Native 4K, single pass	Up to 1080p	1080p HD	Up to 1080p
Max Clip Length	Up to 30s	~15s	~15s	~10s
Native Audio	Multi-track: dialogue, SFX, ambient, music	Reference-based, limited	Enhanced sync	Basic native sync
Multi-Shot Sequences	Up to 6 shots, per-shot control	Limited
Character Consistency	Cross-shot + cross-session Identity Lock	Multi-ref lock, session-limited	Improved	Good
Reference Inputs	Text, 9–12 images, video & audio refs	Up to 9 images / 5 videos	Limited	Limited
Video Extension		Limited
Regional Editing		Instruction-based editing
Physics-Aware Motion	Best in family	Strong	Improved	Moderate
Best Fit	Single-pass commercial production	High-control production	Advanced creators	Fast iteration

Coming from Wan 2.7?

See exactly what changed between versions, then start generating on WAN Video Generator.

Start Creating Read 2.6 vs 2.7

How to Use Wan 3.0

Three Ways to Start Generating

Wan 3.0 runs as a hosted service. Pick the entry point that matches how you work — a browser, an API, or a repeatable production workflow.

No setup

Web Interface

Generate straight from the browser. Write a prompt, attach references, and get a finished clip with audio. The fastest way to see whether Wan 3.0 fits your material before you build anything around it.

What to expect

Nothing to install — works in any browser
Text prompt plus optional image, video, and audio references
Landscape 16:9, vertical 9:16, and square 1:1 output
Many platforms offer free credits for testing

Try Wan AI video free

For teams

API & Platform Access

Hosted API access is available through rolling Alibaba Cloud endpoints and a range of third-party AI video platforms, which makes Wan 3.0 straightforward to wire into an existing content pipeline.

What to expect

Available via wan.video, Alibaba Cloud endpoints, and partner platforms
Suited to batch generation at catalog or campaign scale
Advanced controls appear first in production-oriented interfaces
Check each platform's rate limits and pricing before committing

The method

A Production Workflow

The pattern that gets the most out of Wan 3.0 is closer to writing a shot list than writing a prompt. Describe the sequence, supply the references, generate once, then refine in place.

What to expect

Write a detailed prompt or a screenplay-style shot description
Attach references for characters, products, and style
Generate a single-pass clip with audio already in place
Extend the clip or edit a region instead of regenerating

Feature availability is not identical across channels. Exact maximum duration, frame rate, and access to advanced features such as 6-shot AI Director and Identity Lock vary between platforms — some sources report frame rates up to 60 fps on specific endpoints. Check the documentation for whichever platform you plan to use before committing a production workflow to it.

Use Cases

What People Build with Wan 3.0

The 30-second ceiling, native audio, and persistent identity make Wan 3.0 a fit for commercial work that earlier versions could only prototype.

Single-Pass Ads & Product Reveals

Performance marketers and ad agencies

Generate a complete spot — opening hook, product moment, close — as one clip with sound design already in place. Concept to deliverable without an edit session.

Best for:

•30-second social ad spots
•Product reveal and unboxing clips
•Multi-version creative for A/B testing
•Localized variants of one master concept

E-commerce Product Video

Sellers, brands, and marketplace operators

Turn still product photography into dynamic hero and demo video. Reference images hold the exact product appearance so what ships matches what the customer receives.

Best for:

•Photo-to-motion hero shots
•Detail and material close-ups
•Listing and marketplace video
•Seasonal refreshes from existing assets

Short-Form Social Content

Creators and social media managers

Vertical clips for TikTok, Reels, and Shorts with native lip-sync dialogue and ambient audio — the UGC and talking-head formats that dominate short-form feeds.

Best for:

•UGC-style talking-head clips
•Influencer-format product mentions
•Hook and teaser variations
•9:16, 16:9, and 1:1 from one concept

Short Drama & Narrative Series

Independent creators and short-drama teams

Six-shot AI Director sequences with consistent characters and lighting make episodic storytelling practical. Identity Lock keeps the cast stable across episodes.

Best for:

•Multi-shot mini-narratives
•Cinematic sequences with matched lighting
•Character-locked episodic series
•Previsualization for larger productions

Branded AI Spokespeople

Brands and in-house content teams

A locked identity that appears across dozens of videos and multiple sessions. The consistency requirement that ruled out AI video for brand work through Wan 2.7.

Best for:

•Recurring AI presenter or avatar
•Mascot-driven campaign series
•Internal comms and training video
•Multi-language versions of one presenter

High-Volume Content Pipelines

Developers and technical teams

API access makes Wan 3.0 straightforward to embed in internal tooling, so generation runs at catalog scale with consistent output rather than one clip at a time.

Best for:

•Batch generation across a product catalog
•Automated variant production for campaigns
•Internal creative tools built on the API
•Localized versions generated programmatically

Ready to generate with Wan AI?

Start creating free on WAN Video Generator — no install required.

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Who It's For

Built for People Who Ship Video at Volume

Wan 3.0's strengths — length, audio, consistency, and control — map directly onto the constraints that slow down commercial video production.

High-volume publishing

Content Creators

Vertical short-form with native audio and lip-sync, generated fast enough to sustain a daily posting cadence without a production crew.

Catalog to motion

E-commerce Sellers

Product photos become demo video at catalog scale. Reference conditioning keeps every SKU looking like the real thing.

Concept to deliverable

Ad Agencies

Rapid creative iteration and multi-version testing. A 30-second single-pass spot compresses what used to be a shoot plus an edit.

Short drama & narrative

Independent Creators

Six-shot sequences with stable characters make episodic and narrative formats reachable for a one-person team.

Content pipelines

Developers & Teams

Hosted API access makes Wan 3.0 straightforward to wire into internal tooling and batch generation workflows.

Identity consistency

Brand Teams

Cross-session Identity Lock delivers the same spokesperson, mascot, or presenter across an entire campaign.

Latest Insights

Explore Wan Guides & Comparisons

Deep dives into the Wan model family, workflow guides, and honest comparisons against other AI video tools.

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Wan 2.6 vs Wan 2.7: Key Differences, New Features & Which AI Video Model to Choose in 2026

Wan Family

Comparison

Wan 2.6 vs Wan 2.7: Key Differences, New Features & Which AI Video Model to Choose in 2026

Full breakdown of what changed between Wan versions — motion upgrades, audio sync, control tools, and workflow fit.

Wan 2.7 vs Kling 3 vs LTX 2.3 vs SkyReel V4 vs Seedance 2 (2026)

An honest comparison of speed, quality, pricing, and use cases across the current generation of AI video models.

Gemini Omni vs Wan 2.7: Which AI Video Model Should Creators Use?

How the Wan family stacks up against Gemini Omni on creative control, image-to-video workflows, and real production use.

May 21

9 min

FAQ

Wan 3.0 Questions Answered

What Wan 3.0 is, what it can generate, how to access it, and where the claims still need checking.

Start Creating

Create with Wan AI Free

Generate AI video from text or images with the Wan model family — no install, no credit card. Start with a free generation and see the output for yourself.

Native 4K single-pass output

Clips up to 30 seconds

Synchronized multi-track audio

Cross-session Identity Lock

Generate AI Video with Wan 3.0Native 4K. 30-Second Clips. Synchronized Audio. One Pass.

Wan 3.0 is Alibaba Tongyi Lab's next-generation flagship video model. Generate a full 4K scene with dialogue, sound effects, and music in a single generation — no stitching, no separate audio pass.